Saturday, February 26, 2011

AHsu - Assignment 1: A Good Idea



This ad was on the website grist.org, an online environmental news magazine and blog.
(link to pic: here)
I think it does well to reach its target audience. The forest in the background is a nice, relaxing shade of blue and green. Nice gradient flow from light to dark going from top to bottom. Well-balanced image. Even if there is no font on the top right, there is a sturdy tree trunk that gives that side of the ad weight. I like the transparent font 'SUSTAINABLE DESIGN' that makes it look like it's just another part of the fog in the rainforest. The other more opaque white that is used for the more detailed information is distinct and stands out well from the background. It is also very simple, with no superfluous details, which I immediately like. It gets its point across clearly and elegantly. What is it? Sustainable design. What about it? You can get an online Masters. From where? Boston Architectural College. What's my timeframe? Deadline March 1st if you want to get in this year. Nice pleasant ad that has all the pertinent info.
-Angela
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5 comments:

  1. Sirron KylesFebruary 26, 2011 at 4:09 PM

    I like the way this ads background which you have to look at to understand what the ad is really about. Good Idea!

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  2. Sym'nFebruary 28, 2011 at 1:27 PM

    I almost thought the ad was for green peace. I like the way the background picture reinforces the 'SUSTAINABLE'. it is simple but i feel it is also a little misleading.

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  3. angelaFebruary 28, 2011 at 10:04 PM

    That's true, actually. The ad isn't advertising biology or forests; it's advertising architecture. So the background doesn't really give an accurate picture of the program; just conveys a feeling of 'green-ness' and 'eco-friendliness'. It doesn't really depict the actual nitty-gritty work that would be the main point and experience of an architecture program. Instead, the ad just appeals to the target audience's abstract values of sustainability in general. May be misleading, but maybe intentional?

    ReplyDelete
  4. crazuMarch 2, 2011 at 12:38 PM

    it's pretty symmetrical, the trees create lines and the fog helps emphasize the text. its a good ad for a architectural college, the ad should make you think about what it is and it does help you remember it longer...

    ReplyDelete
  5. Rachel LipmanMarch 3, 2011 at 6:45 PM

    I think it's a good ad but I think it has too much going on to keep you focus on the point that the ad is trying to send you.

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